Distracted Driving Is a Bigger Problem Than We Thought

The numbers do not lie: 37,150 people in the US died due to distracted driving in 2017. But, sadly that is not the worst part of the news. Researchers are finding that there is no single cause to preventing distracted driving.

This means that there is no direct route to a solution resulting in more and more deaths. Right now, the only thing proven to work is to spread awareness about distracted driving.

Another thing that experts are deciding to try is how to make smartphone connectivity to cars to take less attention. Almost every new car on the market makes it easy to connect your phone to your car.

You are able to stream music, map directions, and in some cases even order food, coffee, etc. This is taking many drivers’ attention away from the road, in drivers aged 17 to 22 spend at least 12% of their time behind the wheel messing with their smart phones. Any percentage of time on your phone behind the wheel is too much time directed away from the road.

Both Apple and Android have their own extensions for cars. At one point Apple demanded more of customers’ attention than the Android version when entering directions and getting from one place to another. But, when it came to texting Android was by far more of a distraction. However, both must make a change to reduce the threat of distracted driving.

With all of the new tech in cars, come inward facing cameras. Some people are not okay with that for privacy reasons which is understandable as to a degree, it is a basic right, in most peoples’ eyes. However, these cameras may help develop self-driving cars with the data it collects. Additionally, it may be our answer to solving the distracted driving epidemic.

The data the cameras collected from crashes and everyday driving habits can be analyzed by experts to determine how to make the new technology in vehicles less cognitively demanding or even develop an algorithm to prevent inappropriate use while the vehicle is in motion.

But, how much privacy are consumers really willing to give up? How much of their data are companies entitled to? Right now, there is not much regulation, but it is probably coming soon as new cars will soon all have this technology.

There must be some type of compromise because when this data is used appropriately, breakthroughs can happen. For example, a lot of the tracking built into these cars can prevent crimes. A lot of the data provided can solve the mystery of crashes, including distracted driving crashes and provoke ideas on how to prevent them. The results can save money on auto insurance, medical bills, and most importantly lives which are priceless.

Why Your Business Needs an Online Marketing Strategy

Whether you own a local brick and mortar business or an online company, you’ll want to use the Internet to promote your products and services. The online community is a vast goldmine of potential consumers who log in each day to search for every good and service you could imagine. If you have a product or service, there’s a market for it online. Tapping into that world-wide reservoir of customers is a must if you want your business to not only succeed, but thrive. While word of mouth and certain offline advertising can be great revenue generators for your business, it is important that you implement an online marketing strategy and get it working for you and your business.

Just like any other task involved in the promotion of a business, you’ll need to come up with a solid, effective online marketing strategy, to ensure the best possible outcome – in this case, boosting your customer base, and therefore your business revenue. This doesn’t need to be rocket science, you just need to outline the steps you are going to take to promote your business online.

Promoting Your Business

The most important goal in an online marketing strategy is getting consumers to view your webpage; they can’t buy what they can’t see. This isn’t something that can be left to chance, as there are literally millions of websites online for customers to browse. You’ll need to find a way to direct these consumers to your website, via any number of effective tactics, such as search engines, email marketing, pay per click advertising, social media etc. That way, any time an online consumer is looking for something you provide, you’ll have a that much more of a chance of being their primary choice. Whatever your product or service, you want your business to be known as the market leader. The main factor to ensure in promoting your business is that you’re targeting the right market; if you sell antiques, don’t target a dog training market. While that is an extreme example, the principal still applies.

Where to Promote Your Business

There are many places where you can implement your online marketing strategy; from social media to local business directories, you’ll find that the sky is the limit. All that’s needed is finding the right market and you’re set.

Search Engine Optimisation (SEO)-One of the most common ways to get your site on the first page of major search engine results is through SEO. Find keywords that people are typing in online and target your website around these. Search Engine Optimisation is a very profitable strategy and should be used by most business owners.

Social Media – Social networking sites like Facebook, Twitter and Google+ offer extensive opportunities for online marketing. These sites have millions of members who visit their pages daily; having your business listed on here would guarantee consumer traffic to your website. Just remember though, social media is about engaging and not selling, so make sure that you build up a relationship with your potential market when you start using social media.

Advertisements – Banners are viewed daily across the web; find websites in your particular niche and place your ads within these pages. This is an under utilised tactic that can be very profitable for your business if you engage with the right audience.

Blogging – Blogging on a website like blogger.com is an extremely effective means of marketing your business, especially within niche related blogs. For instance, if you’re a cake baker and you write a daily blog describing a new type of cake you baked, or about a design you created, and show pictures within that site, not only are you going to generate a following of people wanting to learn how to do this themselves, you’ll gain a steady base of customers dying to have their next big day celebrated with a cake from you. Blogging not only establishes your name in the world of cakes, it can also provide you a following as a leader in your market.

Why Your Business Needs an Online Marketing Strategy

The above are just a few examples of where you can promote your website and what you can base your online marketing strategy around.

It doesn’t matter if you’ve been in the same location for 50 years; if you’re looking to generate greater exposure, and thereby greater revenue for your business, there is no better place to do so than online. And if you’re looking to market online, you’ll need to find an effective online marketing strategy to ensure your online success.

Remember, this doesn’t need to be complicated. Find out where your market is, and look to tap into a couple of these avenues. You don’t need to do every aspect of online marketing. Set a strategy where you are going to get the quickest return on investment. Remember to revisit your strategy every 3-6 months and adapt as necessary.

Trying the Free Online Game of Medievia

If you have not heard of it there is a game called Medievia which is an online game for people to play. The game is what people call a MUD which is short for Multi-User Dungeon or in a short a large online multi player RPG. Generally speaking these games are text based and Medievia fits this perfectly. A simple way to put is probably a pure text based version of a game such as World of Warcaft or the online version of dungeons and dragons. The game dates back several years all the way back to 1991 and people have played it ever since then.

The game is very simple being in the same vein as dungeons and dragons or a similar game you simply choose a class at the start of the game. Your choices are Thief, Warrior, mage and Cleric. It plays like your standard RPG game except everything is done completely by text. It’s rather difficult to expand on the true depth of the game but I’ll try to give a basic idea. At the start you do your usual things in most RPG games. You explore dungeons, kill monsters, level up and collect gold. However once you begin to level up the number of things which you can do increases rather dramatically.

So far the only class I have played in depth is the Cleric which I’ve managed to level all the way up to upper twenties, your max level is thirty two. Some of the reasons why the game can get so in depth and complex is because once you reach level thirty two things aren’t actually over, just like any good multiplayer RPG. Once you reach this level you have the option to become level one, keep all your old skills or magic, and begin all over again as a new class which essentially allows you to multiclass. On top of this there are a new endless number of dungeons, zones, towns and cities to explore all which have NPC characters who are a part of the story of the area.

They can give you quests which can reward you with experience gold or other things. There are dozens of clans you can join to network and play with other players or you can even do things such as buy items and take them in a caravan to sell at other towns. You can ride horses, dragons, buy a home, get married to start your own blood line and have children, these children then become playable characters which you can give to other people and you can do other things such as buy your own ship or start your own business. So it’s hard to truly put in perspective everything which you can do in this game. I’ll be honest that I haven’t personally gone as deep into this game as you can or as other people have. However I have been playing the game on and off for several years now.

I’ve been in lots of dungeons and zones, gone on trade routes, joined clans and overall just had a lot of fun. The nice thing about this game is that it’s very much no pressure if you choose to do it that way. Like I said I’ve been playing the game on and off for years now and I’ve never had to worry about my account being deleted no matter how long I left it idle. The game is very intuitive with most commands being what you would expect, typing S makes you move south, N makes you move North, rest makes you sit down and rest, etc. As you can guess since it is a game it is somewhat limited on what you can do but the game creators have expanded it so much that there are very few limits on everything. As an RPG it plays extremely well giving you all of the usual stats which such a game needs.

You have health (HP) mana for magic, stamina for movement, vitality which you need to sleep to restore and you need to eat when you’re hungry and drink when you’re thirsty. The game has a huge player base many of which are very active and the more active clans are usually looking to have new members join and they are more than willing to help you out. MUDs in general are good games and this one is a very good example of a well done MUD. Being so large and in depth the fact that they keep it completely free for anyone with an internet connection to play is nice.

You can play it in a browser but the free application which you can download and install to play it works much better. For people who have extra money they do have the option to donate money which results in special items which can help give you an edge in the game. The game also has simple maps to help give you a small visual idea of what you’re playing which almost makes it feel like a nice text based game/story. The thing which I like most is how you can be a regular player or a more casual player like I am.

This is nice for me because when I’m in the mood I’ll play the game and when the mood passes I’ll let it be. I know that my account will always be there for me when I come back and there’s no requirements for how often I need to be around. If you really like RPG games, something which you can play with your friends, and you are looking for something which is completely free then I would try out this game. The fact that you can play it on something as simple as a dial-up connection is nice as well. So if you have the interest and time I would suggest checking out the online game of Medievia.